As a third-generation Tanzanian, Miraj Dewani founded REED with a clear understanding of where the local mining industry was heading and what it was missing. He saw a consistent gap in professionalism across the supply chain: mines left without meaningful after sales support, little technical follow through once procurement was done, and limited local stock positioned close enough to site to matter. REED was built to address that directly. By partnering with world class brands, combining that with hands on technical support, and operating warehouses in strategic locations near major mines, REED gives mines a reliable partner across the full lifecycle of their operations, not just at the point of purchase. The goal is straightforward: to be the supply partner mines can depend on, built on quality products, genuine technical expertise, and a standard of service the industry deserves.